The statistics speak for themselves.

• 91% of Internet users use search engines to navigate the Web
• 85% of search engine users do not look past the first 40 results
• 77% of Internet users employ search engines more frequently than any other online media as the leading vehicle for discovering Web sites, surpassing banner ads, Web links, e-mail links

Search engines revolutionized the way information is gathered and disseminated around the globe. They present businesses with opportunities to reach a global audience. With ever increasing number of businesses going online, consumers are faced with a daunting task of trying to search for needles in a haystack. SEO is the bridge that connects your eBusiness to success via search engines.

Mercati leverages organic optimization and pay-per-click (PPC) search opportunities for our clients. We dive deep into the realm of search engines and their algorithms to help our clients gain competitive advantage. PPC campaigns are often used to supplement organic optimization campaigns for our clients. We work with our clients on keyword strategy development to identify the most popular and relevant keywords for organic search engine optimization. We also work to track backlinks to improve link reputation.

SEO is a strategic initiative where search engine implementation needs to be planned into existing content and Web site structure.

Developing a search optimization strategy involves several key considerations:

• Web site type (eCommerce, corporate, informational), positioning and focus
• Competitiveness of keywords
• Web site architecture and design
• Availability of rich and unique content

Mercati develops and manages PPC campaigns and includes:

• Suggested keyword bidding strategy and forecasted results
• Ad copy development and listing description
• Periodic bidding maintenance
• Adjusted bids for rank positions and bid-gap
• Return on Investment (ROI) analysis
• Rank position analysis and maintenance
• Monthly reports covering expenditures and number of visitors per keyword

Mercati also consults with clients in these areas:

• Keyword Discovery
• Keyword Strategy
• Tactical Implementation
• On-Page Factors
• Off-Page Factors
• Page Optimization
• Link Optimization
• PageRank Optimization
• Campaign Maintenance