For today's consumer, "push" marketing is increasingly irrelevant. Companies must go outside the confines of the traditional practices of their marketing organization. Customers no longer separate marketing from the product—it is the product. They don't separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company. Research shows that 72% of consumers want to be engaged with an integrated marketing approach, but only 39% are receiving that. Google found that consumers had 74% brand recall when the advertiser's integrated strategy carried across mobile, TV and online. Success in 21st century digital age means delivering consumer relevance at scale. Mercati knows that to excel in today's marketplace filled with technology-capable consumers, a company's digital initiatives must be relevant. We help our clients stay relevant in an increasingly interconnected world. We help our clients ditch the silos in their marketing strategies and leverage an integrated approach. We know how to help you deliver the optimal experiences to the right customers at the right times.

Successful marketing needs to be a hybrid of marketing and technology. Today, digital marketing encompasses "push" and a more interactive "pull" message direction leveraging social media, email, RSS, voice broadcast, blogging, podcasting, video streams, wireless text messaging (SMS), and instant messaging. Digital marketing allows for both a traditional "push" and a more interactive "pull" message direction.

Mercati believes that a great customer-engagement strategy and experience depends on understanding exactly how people interact with a company throughout their decision journey. That interaction could be with the product or with a service, marketing, sales, public relations, or any other element of the business. Because of this, any digital marketing program needs to be adapted throughout the organization as each department has to build a relationship with the customer. In the digital world, the SMCR (Sender, Message, Channel, Receiver) communication model takes on new relevance as the marketplace now demands multi-message, multi-channels, and multi-receivers.