• 83% of U.S. adults have a cell phone of some kind, with 42% of them owning a smartphone (Pew Institute, July 2011)
• 95% of smart phone users have searched for local information
• 61% called a business after conducting a search
• 90% of these users took an action within 24 hours

Ten years ago, few would have expected to see a world rapidly approaching billions of Internet-connected users, tens of billions of connected consumer electronic devices. That day is now. These new devices are placing demands on enterprises and consumers around the globe.

Mercati is deeply engaged in developing mobile experiences applicable across varying technologies. We are not another mobile application development firm. We believe that mobile is transforming how business is conducted and we know that there is much more in going mobile than merely developing applications. We strive to provide our clients with a well thought out dynamic strategy which allows them to add and retain maximum ROI through their mobile initiatives and investments. From mobile experience design to mobile content to mobile learning, mobile commerce and mobile marketing, Mercati is your go-to partner for mobile opportunities.

Our mobile strategists and technologists have expert knowledge in mobile design and development. We have a strong set of core skills with device-specific applications and, specifically, those focused on the iOS (iPhone, iPad); Google's Android platform; Windows Phone and including Web technologies for mobile Web/WAP sites. We have helped clients like AT&T, BMW, Hilton, HP, and Verizon develop mobile solutions for their businesses, engaging their customers 24/7, no matter where they go. Whether it be B2B, B2C, or even B2E and M2M challenges, Mercati's Mobility team is ready to provide on-target solutions to help you leverage the penetration and revolution of feature-rich, smart mobile devices to reach your customers.

To account for local market legislation and local telecommunication regulations, Mercati has established technology partnerships with companies in key regions. This empowers Mercati in the development of mobile campaigns and their distribution.

Mercati's mobile consultants engage with you through:

• Mobile advisory, strategy, competitive analysis, incubation, and business case development
• Mobile application and experience design
• Mobile technology — Mobile Web (HTML5), tablets, hybrid applications, native Applications (iPhone, Android, Windows Phone, RIM, Symbian/QT)
• Mobile-social media integration
• Moblie-cloud integration
• Mobile and legacy technology platform (OMS, CMS, billing) evaluation
• Mobile security
• Mobile platform MEAP recommendation and selection
• Mobile search engine optimization (mSEO)